As many of you know, one of the goals of my blog and YouTube channel is to raise the bar on the quality and ethical standards of gold guides available to World of Warcraft players. Recently, a few people have pointed something out to me. On my Zul'Farrak guide, promising 5800 gold in 23 minutes, Alexander Moor commented with the following.
Now, it's easy to write this off, as "oh, he just doesn't understand the transmog market." But then you have the surprisingly negative response my good friend Manthieus received with his fantastic 20,000 gold in 30 minutes video. It was the same concept but showed you how to farm up Battered Hilts really effectively. Even Asmondgold, an actual goldmaker and youtuber said "There's no way you're going to be able to get anywhere near 20k an hour here, much less in 30 minutes. Nice job on the clickbait title though, apparently it worked." If you close your eyes, I'm sure you can think of a ridiculous video thumbnail promising a bajillion gold you've seen in the past week or two. We've all come to expect some degree of skepticism from thumbnails and titles even though they're otherwise fantastic gold guides, right?
I put some thought into this and I don't think there's any "clickbaiting" going on. Rather, there's an understanding among the goldmaking community. When a thumbnail says "Make XYZ Gold Per Hour" what it infers is "increase your potential net worth (liquid gold, inventory, auctionables) by XYZ per hour invested."
Unfortunately, this doesn't fit on most thumbnails. :P There usually isn't a problem with interpretation either. If you're mining, making gems, or farming cloth, those items will sell pretty quickly and no one has a problem with assuming GPH. When you move on to slower sale items though, like transmog, battered hilts, or battle pets, suddenly you have a sale cycle that can be weeks or months long. As Alexander said at the start, "you have no gold, just some items." Viewers may feel cheated if they don't get immediate gold or at least have auctioning time accounted for in the calculations. This may seem like a silly thing to write a while post over, but if we can manage to resolve this issue over time in the goldmaking community, we can get rid of that nagging feeling of "is this video just trying to scam me?" you have every time you click on a guide or a blog post.
So, what's our fix?
Do we introduce the new acronym GPHF: Gold Per Hour Farmed in our titles?
Do we stick to the GPH system, for ease of use, but make sure to fully explain in the video or guide the process of selling that particular item for each type of the 120 different Auction Houses?
Do we do nothing and let the haters hate, cause YOLO?
If you have any ideas, let me know. Let's keep making the goldmaking community a better place.
Thanks for reading my little WoW blog! And remember that in the end, the key to making gold in World of Warcraft is just to
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