The first step was doing what I normally do with items, spamming trade. Most things sell pretty quickly but expensive items take a while, so I wanted to make a macro for it. Unfortunately, you can't actually shift+click to link items into a macro (ikr? Try it if you don't believe me). If you don't know how to make a macro for items, PowerWord:Gold did a good video a while back. But if I can try and explain in a few sentences, with the cursor where you want the link to go, press "Escape" to back out of that macro window then "Enter" to open up the normal chat pane, and type Anyways, I looked up how many there were being sold in the US and had a nice fancy smancy bark "WTS Ghastly Charger, Rare TCG Mount! Only 27 available Worldwide! Pst with Offer" Got a couple offers the first day but no one followed through and actually purchased.
Then something funny started to happen. In economics, there's something called Ownership Bias, also called the Endowment Effect. It's actually a really simple concept that everyone experiences almost much every day: when you start to claim ownership over something, you begin to value that object more than you did beforehand. I have a really cheap Ibanez-knockoff guitar that is scratched-up, hardly works, and was $79 when I bought it with my saved up allowance 12 years ago, but it's priceless to me because it's mine. A professor did a fun example of this with in one of my classes where he had a bunch of really cheap cups and a bunch of decent pens. He asked us how much the pens cost. "Meh. About a buck or two." And how much did the cups cost? "Probably about a dollar or two." (He clearly ran through the 99 cent store on the way to work.) Anyways, he passed out the pens and cups randomly to the students at the beginning of class, and at the end of the two hours went back around asking everyone if they wanted to trade in their cup or pen for a different cup or pen. Almost nobody did the trade! Even though monetarily there was absolutely no difference (and the students had been told so upfront!) the cups had transition in everyone's minds from just part of an experiment to a possible favorite coffee mug or a gift for the little sister.
Back on topic, my TCG mount, went from a quick investment, and only an investment, to "man, you know, it would look pretty cool if I was on that outside of raid." And then the little devil popped up on my shoulder a little later adding on "Didn't your raid team's main tank lowball you? If he wants it, just think how jealous he'd be." And then the angel chimed in the next day, "Your priest is almost lvl 90, doesn't she deserve a new mount to ride around on? Oh, wait a second, this is a lvl 20 mount and you're leveling your monk next! How great would it be to see him on it at level 20!?" I'm just completely fascinated that, over the course of a week, I have gone from being willing to sell it for 250-275k to putting it up on the AH for 375k and legitimately wondering if I should post it for more. Usually, with almost any other item I've sold it's the other way around; you start high and then when it doesn't sell, you lower the price until it does sell. Here, I'm subconsciously raising the price so that it doesn't and I can convince myself that I'm better off learning the mount myself.
"For real though, guys. I'm just trying to go do proving grounds. Get off me."
Thanks for reading! You can follow me on Twitter, and until next time, remember that the best way to make money in the World of Warcraft is to
Search. Craft. Post.
Every Day. (and NOT just buying random mounts!)